Sunday, April 16, 2006

the irony

from philip morris USA's website
www.philipmorrisusa.com



"We are also introducing two new Marlboro anniversary packs – Marlboro Reds and Marlboro Lights in the 72s style I mentioned earlier – a short cigarette for a short break adapted for today's fast paced lifestyle.



This product is now making its way through the retail distribution channel and will be in retail stores in February.



There's more, much more, but I'm sure you understand we don't have time today but, I hope I've given you a snapshot of how we bring all of the elements of our marketing programs together to effectively, and profitably connect with adult smokers of our brands while acting in a responsible way.



When it comes to adult smokers, we also understand that there is another important connection we think we should make.



Many adult smokers enjoy using our products and interacting with our brands. But we also understand that there are many adult smokers who have decided to quit.



As a manufacturer of an addictive product that has serious health risks, we believe we have a responsibility to help adult smokers who have decided to quit be more successful.



The public health community recommends, and we agree, that to reduce the health effects of smoking, the best thing to do is to quit.



So, last year, Philip Morris USA launched a section on our website to help connect smokers who have decided to quit to public health authorities and other quitting resources.



And in September, we launched QuitAssist™ an information resource designed to help connect smokers who want to quit with resources that can help. "




we are manufacturers of an addictive product, and it is our goal to make new more appealing products for todays fast paced lifestyle as well helping those who want to quit by placing lame ads durring the evening news with a generic serious female voice-over.



we connect with our adult smokers by placing ads for the new seventy-twos product in "seventeen" magazine. eighteen is the legal smoking age.....duh?

we place special emphasis on heavy marketing of our menthol products, which are significantly more dangerous to health and generally even more addictive. whatever, marlboro is already flavored, with american flavor (ammonia, raises the pH, freebases the nicotine delivery, like crack).


meanwhile nicotine patches/gum are three times as expensive as in canada for identitical product, while cigarettes cost 1/3 the price here in KY.

at least the government should be helping the people to quit; not companies who MAKE MONEY BY SELLING AS MANY CIGARETTES AS POSSIBLE through an oligopoly.

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